Hey Reader,

Let’s talk about what’s happening with search.

LLMs are changing how people find information. ChatGPT, Claude, and Perplexity are answering questions that used to drive traffic to websites.

While this creates challenges, it also opens up new opportunities for smart businesses.

The shift? Stop competing for generic keywords. Start positioning yourself as the specialist solution instead.

How LLMs Handle Recommendations Differently

When you Google “best project management tools,” you get a list of 10 blue links competing for clicks.

When you ask ChatGPT the same question, something different happens:

It gives you multiple recommendations, each with a specific use case:

• Asana (best for teams)
• Notion (best for creators)
• Monday.com (best for agencies)
• Trello (best for simple workflows)

LLMs aren’t trying to pick ONE winner. They’re trying to match solutions to specific needs.

This creates an opportunity for businesses willing to position themselves as specialists.

The Specialist Positioning Strategy

Instead of fighting 50 competitors to be “the best CRM,” consider becoming:

✅ “The CRM built specifically for real estate agents”

✅ “The most secure CRM for healthcare practices”

✅ “The simplest CRM for solopreneurs”

✅ “The fastest CRM implementation for startups”

When someone asks ChatGPT “best CRM for real estate agents,” you’ll be competing with 3-4 other niche players, instead of giants like HubSpot or SalesForce.

Less competition. Clearer positioning. Better match for specific user needs.

5 Steps to Position Yourself for LLMs

Step 1: Pick Your Niche Positioning

Stop trying to be everything to everyone. Choose ONE specific angle:

• Industry focus: “for dentists,” “for law firms”
• Company size: “for startups,” “for enterprise”
• Use case: “for cold outreach,” “for customer support”
• Feature focus: “most secure,” “easiest to use”

Step 2: Update Your Homepage Messaging

Your hero section should scream your positioning:

❌ “The best project management software”

✅ “Project management built for creative agencies”

Make it impossible to miss what you’re known for.

Step 3: Create Supporting Content

Write blog posts that reinforce your positioning:

• “How [Your Tool] helps freelancers track time accurately”
• “Why creative agencies choose [Your Tool] over competitors”
• “Case study: How [Customer Type] saved 10 hours/week”

Step 4: Get Featured in Roundups

Reach out to blogs that do “best tools” listicles:

“Hey, saw your ‘best CRM tools’ post. I run the CRM that’s specifically built for real estate agents. Would love to be included as the specialized real estate option. I’ll pay you back for the favor with money/backlinks/whatever”

Step 5: Optimize for LLM Training

Include your positioning everywhere:

• About page: “We’re the [specific thing] for [specific people]”
• Product descriptions: Clear use case focus
• Customer testimonials: From your target niche
• Press mentions: As the specialist solution

The Bottom Line

Traditional SEO: Fight for #1 ranking against many competitors

LLM Strategy: Position as the specialist solution for specific use cases

While your competitors focus on broad “marketing software” positioning, you could establish yourself as “marketing automation for e-commerce stores.”

Specialist positioning often wins over generalist approaches.

Pick your niche. Build content around it. Position consistently.

That’s how you adapt when AI is answering more of the questions.