Hey Reader, "Programmatic SEO is just AI spam." I hear this all the time. And honestly? Most of the time, they're right. But when done correctly, programmatic SEO is one of the most powerful growth strategies available in 2025. Let me prove it: We just took a client from 0 to 30,000 clicks per month in 6 months using this exact approach. And today, I'm going to show you exactly how we did it. Why Most Programmatic SEO Fails (And Yours Probably Will Too) Before we dive in, let's address the...
4 months ago • 3 min read
Hey Reader, "Link-building is dead now that AI is taking over search." I've been hearing this everywhere lately. And I get it – with ChatGPT, Claude, and every other LLM promising to replace Google, it's tempting to think traditional SEO tactics are becoming obsolete. But here's the thing: I've built 1,000+ links across dozens of clients in 2025 alone. And after watching this space closely, I can tell you the truth about what's REALLY happening with link-building in the AI era. Spoiler alert:...
4 months ago • 2 min read
Hey [FIRST NAME GOES HERE], LLM SEO is all the hype right now. Everyone’s asking for it… But no one has any idea what it actually IS. Let’s fix that. The Numbers Don’t Lie Here’s what’s happening while most marketers are still optimizing for Google like it’s 2019: ChatGPT: 200M+ daily active users Perplexity: 100M+ queries per month Google’s AI Overviews: Showing for 15% of searches That’s BILLIONS of queries bypassing traditional search results every single day. If you’re not thinking about...
5 months ago • 3 min read
Hey Reader, Let’s talk about what’s happening with search. LLMs are changing how people find information. ChatGPT, Claude, and Perplexity are answering questions that used to drive traffic to websites. While this creates challenges, it also opens up new opportunities for smart businesses. The shift? Stop competing for generic keywords. Start positioning yourself as the specialist solution instead. How LLMs Handle Recommendations Differently When you Google “best project management tools,” you...
5 months ago • 2 min read
Hey Reader, I’ve got some tough love for you today. Over the past 6 months, I’ve audited content for 50+ new SEO leads, and I see the same problem on literally EVERY. SINGLE. WEBSITE. Low-quality AI-generated content that’s been published with zero human editing. And it’s killing their SEO results. The biggest SEO mistake in 2025, by a MILE, is publishing AI content without proper editing. Here’s what’s happening: Everyone discovered AI can write blog posts in 5 minutes, so they’re cranking...
6 months ago • 3 min read
Hey Reader, Let me guess what’s in your marketing tool stack: Jasper AI ($59/month) Copy.ai ($49/month) Writesonic ($19/month) Maybe Surfer AI ($89/month) You’re spending $200+ monthly on AI writing tools that are basically just ChatGPT with a fancy interface. And here’s the kicker: You could get better results for $20/month. Today, I’m going to save you thousands by showing you what actually works and what’s just overpriced markup. The AI Writing Tool Markup Problem Here’s what most AI...
7 months ago • 2 min read
Hey Reader, I keep seeing hot takes about how "AI will make link-building obsolete." The theory goes: AI will just crawl the web directly, so backlinks won't matter anymore. This is complete bullshit. And I'm going to explain exactly why link-building will become MORE important in an AI-dominated world, not less. The Brand Equity Reality Here's what most people miss about AI: AI models don't just randomly select information. They heavily weight sources based on perceived authority and...
7 months ago • 2 min read
Hey Reader, Your local business is hemorrhaging money on SEO. Not because you’re doing it wrong. Because you’re targeting the wrong keywords. While you’re spending months trying to rank for “what is a dental crown,” your competitor down the street is booking 20 new patients per month from ranking #1 for “dental crown repair downtown Denver.” Here’s what most local businesses get backwards: You think more traffic = more customers. Wrong. The right traffic = more customers. The Traffic That...
7 months ago • 3 min read
Hey Reader, I’ve got some uncomfortable news for you. That competitor who’s dominating your keywords? They’re not using some secret SEO hack you don’t know about. They’re not smarter than you. They don’t have access to magical ranking factors. They just have better operations than you do. While you’re obsessing over the perfect title tag or hunting for the latest SEO “trick,” they’re systematically executing proven strategies at scale. And that’s why they’re winning. Today, I’m going to break...
7 months ago • 4 min read