Hey Reader, Let me guess what’s in your marketing tool stack: Jasper AI ($59/month) Copy.ai ($49/month) Writesonic ($19/month) Maybe Surfer AI ($89/month) You’re spending $200+ monthly on AI writing tools that are basically just ChatGPT with a fancy interface. And here’s the kicker: You could get better results for $20/month. Today, I’m going to save you thousands by showing you what actually works and what’s just overpriced markup. The AI Writing Tool Markup Problem Here’s what most AI...
8 days ago • 2 min read
Hey Reader, I keep seeing hot takes about how "AI will make link-building obsolete." The theory goes: AI will just crawl the web directly, so backlinks won't matter anymore. This is complete bullshit. And I'm going to explain exactly why link-building will become MORE important in an AI-dominated world, not less. The Brand Equity Reality Here's what most people miss about AI: AI models don't just randomly select information. They heavily weight sources based on perceived authority and...
15 days ago • 2 min read
Hey Reader, Your local business is hemorrhaging money on SEO. Not because you’re doing it wrong. Because you’re targeting the wrong keywords. While you’re spending months trying to rank for “what is a dental crown,” your competitor down the street is booking 20 new patients per month from ranking #1 for “dental crown repair downtown Denver.” Here’s what most local businesses get backwards: You think more traffic = more customers. Wrong. The right traffic = more customers. The Traffic That...
22 days ago • 3 min read
Hey Reader, I’ve got some uncomfortable news for you. That competitor who’s dominating your keywords? They’re not using some secret SEO hack you don’t know about. They’re not smarter than you. They don’t have access to magical ranking factors. They just have better operations than you do. While you’re obsessing over the perfect title tag or hunting for the latest SEO “trick,” they’re systematically executing proven strategies at scale. And that’s why they’re winning. Today, I’m going to break...
29 days ago • 4 min read
Hey Reader, Google can spot a paid link from a mile away. You know the ones I’m talking about: 500-word low-quality guest posts w/ one external link Links from low-quality link farm domains Anchor text that’s way too perfect Contextual placement that makes zero sense If your link building looks like link building, you’re doing it wrong. Today, I’m going to show you how to build links that look completely natural – the kind Google can’t easily detect and actually helps your rankings long-term....
about 1 month ago • 3 min read
Hey Reader, I see a lot of local business owners trying to copy what big national brands do with SEO. They’re publishing 10+ blog posts a month, chasing massive traffic numbers, and wondering why they’re not getting more customers through the door. Here’s the thing: Local SEO is a completely different game. You don’t need 100,000 monthly visitors to build a successful local business. You need 100s of highly qualified local prospects who are ready to buy. Today, I’m going to show you the exact...
about 1 month ago • 2 min read
Hey Reader, You’ll LOVE this one! When your site isn't ranking, there's usually a very obvious reason why. It's not some mysterious Google algorithm update. It's not your site speed being 0.2 seconds too slow. And whatever your crappy agency tries to sell you, it's definitely not because you forgot to include your keyword in the meta description 🤡 In about 80% of cases, the reason is brutally simple: Your competitors are doing something fundamental better than you are. And you can identify...
about 2 months ago • 4 min read
Hey Reader, I get this a LOT: “Nick, why am I not ranking? My content is great :(” Then I take a look at their blog and see 100s of AI slop posts. Sorry bud, that’s not quality content. In this week’s email, I’ll cover how to create ACTUAL quality content (yes, with AI). Yes, you CAN use AI Before we talk content tips, let’s talk about the elephant in the room. Yes, you can (and should) use AI in your content process, otherwise you’re going to lose to competitors who do. But AI should be a...
about 2 months ago • 2 min read
Hey Reader, Let's face it: SEO is brutal in 2025. What worked 3 years ago? Completely obsolete. Keywords that were easy to rank for? Now dominated by massive brands. And everyone - I mean EVERYONE - has figured out that "quality content" matters. So how the hell do you still rank quickly when the competition has never been fiercer? After helping dozens of clients break through in hyper-competitive niches, I've distilled it down to a simple truth: Speed in SEO now comes from precision...
2 months ago • 3 min read